In business development conversations with colleagues, digital marketing is inevitably injected into the conversation as an integral part of a successful overall marketing plan. "Techy" or not, digital marketing remains a challenge for attorneys to implement given the limited amount of resources including the attorney's time and money. Understanding the ethics involved with self or law firm promotion is important to comprehend before implementing any marketing campaign regardless of the medium.
This three-hour video replay CLE program will provide ethical considerations when promoting a law practice in the digital environment.
Expert practitioners will highlight the following:
- Ethical considerations of self or law firm promotion
- Awareness of the on-line tools or vehicles for implementing an ethical law firm digital marketing campaign
- Tips, resources and new technologies for implementing an ethical marketing campaign
Join your colleagues to learn the ethical considerations of what you can and can't do when digitally marketing your legal services.