February 20, 2008

Mayor Michael Nutter to Deliver Keynote Address at Quarterly Meeting and Luncheon on March 17

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Philadelphia Mayor Michael Nutter will be the keynote speaker at the Association's Spring Quarterly Meeting and Luncheon on Monday, March 17. Nutter was sworn in as the 98th mayor of Philadelphia on Jan. 7. He is a native Philadelphian with an accomplished career in public service, business and financial administration. He served as a Philadelphia City Councilman for nearly 15 years representing the city's Fourth District encompassing the communities of Wynnefield, Overbrook, Roxborough, Manayunk, East Falls, Mt. Airy and parts of North and West Philadelphia.

The March Quarterly Meeting and Luncheon will be held at noon at the Park Hyatt Philadelphia at the Bellevue, Broad and Walnut streets. Tickets are available online at philadelphiabar.org.

Immediate-Past Chancellor Jane L. Dalton will be honored at the event. Dalton will be presented with a gold box, an exact replica of the one presented to Andrew Hamilton for his defense of John Peter Zenger in 1735. The gold box is presented annually to the immediate-past Chancellor and is inscribed with the message "acquired not by money, but by character."

City Policy Committee to Hear From Nutter's Chief of Staff Today

Clarence Armbrister, chief of staff to Mayor Michael Nutter, will talk about the mayor's key goals and objectives and how the Bar Association can assist in those efforts at today's meeting of the City Policy Committee.

The meeting begins at 12:30 p.m. in the 11th floor Conference Room of Bar Association headquarters, 1101 Market St. Lunch is available for $7.50.

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The Children's Boutique Launches New Collection Feb. 21

Join The Children's Boutique (1702 Walnut St.) on Feb. 21 fom 10 a.m. - 2 p.m. to see the launch of their new Layette Collection. Expectant mothers will receive a $25 gift card.

Being the Best You Can Be with Your Current Clients by Stacy West Clark

Hi happy lawyers! I am so pleased to be writing this marketing column for you this year! For those who do not know me, I have been consulting lawyers and law firms for over 20 years on how to develop business. Prior to that, I was a former associate at Morgan Lewis turned their first marketing director back in the dinosaur days of the 1980s.

I have seen a lot out there of what works and what NEVER works in terms of business development. So in the months to come, I hope to steer you on the right track. I want this to be interactive though. If you have a specific question about marketing, send it to me and I will try to address it in a very fast way in the next month’s column.

So here is our first tip. There is no way around it. The BEST and most proven way for you to bring in business is to deliver outstanding work product and service to your current clients. Everything starts with them—even if you did not bring the client to the firm. It is 3-5 times as expensive and hard to bring in a new client than it is to get more work from an existing client. By doing this exceptionally (returning a client’s phone call in under 4 hours, communicating with them about the matter frequently in a way they like, informing them of your strategy, learning the names of their kids, their hobbies and other family members’, really learning about their business and industry so you can spot problems and help them make money and so much more), you will likely get a new matter from them, a possible referral and, just as importantly, great “word of mouth.” Focus on being the best you can be with your current clients.

Stacy West Clark, Esq. is President of Stacy Clark Marketing LLC, a firm dedicated to helping lawyers and law firms grow their business. She can be reached at stacyclarkmarketing.com.

If you would like to be on the mailing list of the Delaware Valley Law Firm Marketing Group, a free group that holds monthly lunch programs (for free!!) on important marketing topics, please email Stacy or go to dvlawmarketing.org.

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