Put Together a Contacts List! by Stacy West Clark
Hi Happy Lawyers! This month’s marketing tip is: Put Together a Contacts List!
Yes, that’s right. Not a holiday card list. A working, growing and active "Contacts List." You will use it for a plethora of marketing activities. Every lawyer — no matter their age — should have a list that includes everyone they know professionally, socially, academically, community and more — complete with e-mail and work addresses.
We know from the experts that you need to have your name in front of a person five to seven times a year for them to think about you for work. An up-to-date contacts list can help you accomplish this.
Who should be on the list?
-Classmates — elementary, middle, high school, college and law school
-Girl or Boy Scout friends
-Friends from your childhood summers
-Relatives — all of your significant other’s and your own
People you have bought services from:
-Real Estate agent
-Architects, Builders, Engineers
-People on Bar committees on which you are a member
-Everyone you know in other law firms
-Reporters you know
-People you know from attending cultural events, like the symphony, ballet, etc.
-Local elected officials you know
-Chamber of Commerce members (if you are a member)
-Local business owners in your community
-Anyone you exercise or play a sport with (golf, tennis)
-Anyone at your club, service organization or community association
-Anyone you sit next to at a community or charity event
-Anyone you sit next to at a dinner party or gathering
-People you are friendly with at your church or synagogue
-Former teachers or professors
-Everyone who attends a speech or meeting you give/host
You may be able to get your class lists and information on CD if you contact the alumni office.
Next month, I will tell you how to use the list once you have it on your computer. Stay tuned, and start gathering the names!
Stacy West Clark, Esq. is President of Stacy Clark Marketing LLC, a firm dedicated to helping lawyers and law firms grow their business. She can be reached at stacyclarkmarketing.com.
Stacy is on the Steering Committee of the Delaware Valley Law Firm Marketing Group, a free group that holds monthly lunch programs (for free!!) on important marketing topics. If you would like to receive invitations to upcoming events, please e-mail Stacy or go to dvlawmarketing.org.